The Women’s Foodservice Forum (WFF), the nation’s largest non-profit organization focused on advancing women leaders and gender parity, launched the WFF 100K Strong Commitment Campaign, an industrywide call to action to support advancement of women leaders, at its annual Executive Summit.
More than 200 foodservice industry leaders and several prominent New Orleans LA restaurateurs joined to lend their support to the national campaign.
“Women are significantly underrepresented in C-suite and executive teams, and we are asking the foodservice industry to create more opportunities for this group,” said Hattie Hill, WFF president and chief executive officer.
The WFF 100K Strong Commitment Campaign is designed to spur foodservice leaders nationally to publicly acknowledge the importance of advancing women leaders, as well as:
•Encourage others to take on and sign the commitment at their company.
•Sponsor women leaders in their organizations.
•Partner with WFF to create leadership development programs that build key competencies.
Women represent 60% of first-line food prep managers and service workers, yet only 15% of foodservice companies have 30% or more of women represented in senior teams.
According to a study by the American Sociological Organization, there is considerable economic value in better gender-balanced leadership teams, noting that improving gender diversity by a mere 1% leads to a 3% increase in sales.  (source: www.asanet.org/press/20090331.cfm)
Throughout the campaign, WFF will provide resources to help women navigate their road to leadership. That support has begun with the release of a WFF white paper entitled A Roadmap to the C-Suite. Sponsored by Rich’s Foods, the white paper is the result of a year-long research study that focused on critical factors that influenced the success of women in the C-Suite. These include risk-taking, strategic thinking, business and financial acumen, and driving for results.
WFF encourages all leaders to log on and sign the WFF 100K Strong Commitment to Advance Women Leaders campaign at www.WFF100KStrong.org. The campaign will run through December 2015.
For more information, access www.wff.org.