Greener Fields Together, an industrywide sustainability and local produce initiative, has been officially launched.

The foodservice industry’s first comprehensive, national farm-to-fork sustainability program, Greener Fields Together has two primary goals: to create and commit to continuous sustainability improvements at each touch point in the produce supply chain, and to ensure availability and safety of local produce for operators in all segments.

Administered by PRO*ACT, a supplier of fresh produce to the foodservice industry, Greener Fields Together is being brought to market through PRO*ACT’s national network of independently owned local distributor partners.

Beginning with farmers, Greener Fields Together targets and will measure “green” activities in areas including energy use, water and waste management, pesticide/herbicide use, packaging, and transportation. Large- and small-scale farmers partnering with PRO*ACT in the initiative will be expected to make continuous improvements in these and other areas.

At the distribution level, all PRO*ACT distributors have pledged to make Greener Fields Together a strategic priority. They are implementing improvements such as energy-efficient lighting and refrigeration, recyclable totes and pallet wraps, backhauling, and building long-term partnerships with local farms. This includes financially supporting local farmers’ food safety education and certification efforts.

Bringing the program full circle, hospitality operators are also eligible to become part of the initiative and display the Greener Fields Together emblem. This represents commitment to the produce supply chain and continuous sustainability improvements in their operations.

For more details, visit www.greenerfieldstogether.org.