Internet Truckstop, with the help from the Women In Trucking Association (WIT), has launched a program that will designate women-owned businesses on the truckstop.com load board.

This service will allow users to efficiently identify women-owned businesses within the trucking industry. The ability to identify these businesses can be crucial for companies trying to meet diversity goals.

Internet Truckstop has introduced this service because more shippers and logistics companies have diversity expectations. Some are looking for ways to meet their own internal business goals to be socially responsible. Others have diversity requirements imposed on them from the government when they are working on publicly funded projects.

Founded in 1995, Internet Truckstop offers freight matching service tools, a large freight database, and a commitment to the transportation industry.

WIT was established to encourage employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as 16% of its members are men who support the mission. The group is supported by its members and these companies: Great Dane Trailers, Hyundai Translead, Walmart, Bendix, Gold Level Partners, and Frito-Lay North America.

For more information, visit www.WomenInTrucking.org or call 888-464-9482.