The United Fresh Produce Association announces the launch of the United Fresh Virtual Marketplace, the first 24/7 search engine for produce industry products and services associated with a North American produce event. The United Fresh Virtual Marketplace lists detailed product information in hundreds of categories from more than 220 companies.

This new database is built on a product search platform, allowing visitors a free service to search for products in a variety of ways. For example, visitors can search by product category for food safety equipment, packaging materials or new fresh produce items, or they can search for specific companies to see the array of product offerings from each.

The site also provides for an interactive user experience, allowing visitors to send messages to companies requesting additional information or personal meetings, and to create personalized lists of products and companies of interest.

Click on to access the site. Visitors can also link via and